NaturesPlus: Brand History, Animal Parade Kids Line and Multinutrients

NaturesPlus is an American manufacturer of vitamins, minerals and supplements, founded in 1972. The brand is known for its kids chewable vitamins Animal Parade, liquid complexes Source of Life and a wide range of multinutrients. Let's look at what makes the brand interesting.

🏢 Brand history

NaturesPlus was founded in 1972 in the USA as a family company with an ambitious idea: to make multivitamins that the body actually absorbs, rather than ones that simply "fill the jar." At the time, multivitamin complexes were often made "by eye," and the founders decided to take a scientific approach — combining the power of plant-based ingredients with pharmaceutical production standards. That is how the "nature to science" philosophy was born.

The company quickly became a pioneer in creating multivitamins and gradually expanded into kids, sports and liquid supplements. Special attention goes to the Animal Parade kids line launched in the 1990s, with chewable animal-shaped figures — it became the brand's signature and still makes consumers around the world think of NaturesPlus.

🌍 Country, scale and revenue

NaturesPlus is based in the USA (New York state). It is a private company, so exact revenue figures are not publicly disclosed, but the brand is widely available in pharmacies, online stores and marketplaces around the world, including Europe and the CIS.

• Country of production — USA.
• Private company, exact revenue not published.
• Wide international distribution.
• Available in pharmacies and online platforms.

📦 Key product lines

🧒 Kids vitamins Animal Parade

Animal Parade is NaturesPlus's most famous line. These are chewable vitamins for kids in the shape of animals. They are popular thanks to taste, shape and a formula focused on children's needs.

• Chewable tablets shaped like animals.
• Pleasant taste — kids take them more willingly.
• Balanced vitamin and mineral formula.
• A popular line among kids supplements.

⚙️ Quality standards

NaturesPlus claims production under pharmaceutical GMP standards and quality control at every stage. The brand positions itself as a combination of "natural" ingredients and strict production processes.

• Production under GMP standards.
• Quality control of raw materials and finished products.
• Combination of plant-based ingredients and pharmaceutical approaches.
• Vegetarian and gluten-free options available.

✅ Brand pros

• Wide range — from kids to sports supplements.
• Recognisable kids line Animal Parade.
• Affordable mid-segment prices.
• Vegetarian and gluten-free options.
• International availability.

⚠️ Cons and limitations

• Private company — less public info on revenue and testing.
• Some products contain additives and sugar (in chewables).
• Not all items have premium patented ingredient forms.
• Standards can vary between lines.