🌿 New Chapter: Fermented Whole-Food Vitamins
How the brand makes fermented vitamins from whole food
New Chapter is an American brand known for fermented whole-food vitamins. Let's look at the history, fermentation technology and quality.
Brand history
New Chapter was founded in 1982 in the USA by herbalist Paul Schulick. His idea grew out of a simple observation: ordinary vitamin tablets are isolated synthetic molecules, far from how the human body absorbs food. Schulick wanted to make supplements as close to food as possible — hence the brand name, opening a "new chapter" in the approach to vitamins.
The answer was fermentation: vitamins are cultured together with yeast and probiotics, the way traditional fermented foods are made. This process makes nutrients closer to whole food and improves their absorbability. The company emphasizes organics and a "whole life" approach — gentle production in which the supplement works with the body rather than against it.
| Year | Event |
|---|---|
| 1982 | Founding of New Chapter by Paul Schulick in the USA |
| 1990s | Development of vitamin fermentation technology |
| 2000s | Launch of whole-food lines, focus on organics |
| 2010s | Expansion of the range and international distribution |
| Today | Wide presence across North America |
Country and revenue
New Chapter is headquartered in the USA. The brand is widely present in North America and exports.
- USA — country of origin.
- Wide distribution.
- International market.
- Focus on quality.
Fermentation
Fermentation is a key feature of New Chapter. Vitamins are cultured with yeast and probiotics, improving absorbability.
- Cultured with yeast.
- Probiotics.
- Better absorbability.
- Gentle production.
Whole-food
The brand uses whole-food sources enriched with herbs and extracts, bringing vitamins closer to natural ones.
- Whole-food sources.
- Herbs and extracts.
- Natural approach.
- Additional nutrients.
Range
- Multivitamins.
- B vitamins.
- Omega-3.
- Women's and men's health.
Pros
- Fermented form.
- Whole-food approach.
- Good absorbability.
- Natural ingredients.
Cons
- Prices above average.
- Not all forms are chelated.
- Limited availability.
What is New Chapter?
An American brand of fermented whole-food vitamins.
What does fermented mean?
Vitamins are cultured with yeast and probiotics for absorbability.
What country is the brand from?
The USA.
What are whole-food vitamins?
Vitamins from whole food enriched with herbs.
Is the brand safe?
Yes, quality and fermentation improve bioavailability.
Is it worth buying?
Yes, for those who value fermented vitamins.
Are there chelated forms?
Partially; check specific formulas.
What are the prices?
Above average due to fermentation technology.
Is there quality control?
Yes, own quality standards.
How is it different from other brands?
Fermented form of vitamins.